IFL Infinia's Strategy and Planning.

         For the second question we asked the manager about their company strategy and planning, such as how they captured the local logistics market. The manager's answer really peaked our interests. He said advertising is the method that their organization employs in order to advertise themselves to the local market. In addition, their business provides the highest quality of service to each of their clients. As we know, advertising increases brand and product awareness among the people belonging to the target market. Because of this, they will be able to promote their company to clients throughout the country. Additionally, they are able to attract an increased number of clients to make use of the transportation service that they offer. 

    Next, they explained the benefits they give in the field of transportation and they provide a variety of extremely appealing possibilities among themselves. In addition, they earn the trust of potential customers by displaying the number of vehicles they have, regardless of whether the trucks are 20 feet or 40 feet in length, and by promising fast shipping times.

    Additionally, in order to speed up the delivery of goods, their company is aware of every detail that customs require. Customers are more likely to trust their business and know that their company will deliver their goods efficiently. Next, they provide quick and fast email responses to customers. Customers are more comfortable doing business with them as a result. Indirectly, their loyal consumers will share information about their business to other businesses and their company's name will be more widely known in the industry as a competitive player.